Even for Roger that was a lot. You can read his post here:
His reason # 6 is “Lack of choice. Box-office tracking shows that the bright spot in 2011 was the performance of indie, foreign or documentary films. On many weekends, one or more of those titles captures first-place in per-screen average receipts. Yet most moviegoers outside large urban centers can’t find those titles in their local gigantiplex.”
I really hope Watch It can help with that, as films that are in limited release can be queued on Watch It so interested moviegoers get a chance to see them whenever they may pop up as available on multiple services.